Privacy policy
Last updated: March 28, 2026
TrackDNA Media ("TrackDNA," "we," "us," or "our") operates this website and online store, including all related information, content, features, tools, products, and services we make available through it (collectively, the "Services").
This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit or use our Services, make a purchase, sign up for emails, submit a form, contact us, or otherwise interact with TrackDNA.
Our store is hosted by Shopify, which provides the ecommerce platform that allows us to sell products and services to you. As part of providing the Services, we and certain service providers may collect and process personal information as described in this Privacy Policy.
Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy.
If there is a conflict between this Privacy Policy and our Terms of Service, this Privacy Policy will control with respect to the collection, use, and disclosure of personal information.
1. Personal Information We Collect
Depending on how you interact with the Services, we may collect the following categories of personal information:
Contact information
Such as your name, email address, billing address, shipping address, and phone number.
Order and transaction information
Such as the items you view, add to cart, purchase, return, exchange, or cancel, your order history, and related transaction details.
Payment information
Such as payment method details, payment confirmations, and limited billing information. Full payment card details are generally processed by our payment processors and Shopify and are not stored by us in full.
Account information
Such as login credentials, saved information, preferences, and settings if you create an account.
Communications and submissions
Such as the information you provide when you contact us, sign up for our newsletter, submit contributor inquiries, advertising inquiries, partnership inquiries, or other forms.
Device and technical information
Such as your IP address, browser type, device identifiers, operating system, and network connection information.
Usage information
Such as how you browse and interact with the Services, including pages viewed, products viewed, referring websites, and interactions with site features or emails.
Marketing and preference information
Such as whether you subscribe to emails, open or click messages, and your preferences related to promotions or campaigns.
2. Sources of Personal Information
We may collect personal information:
- directly from you, such as when you place an order, sign up for emails, submit a form, or contact us
- automatically through your use of the Services, including through cookies and similar technologies
- from Shopify and our service providers, such as payment processors, fulfillment providers, shipping partners, analytics providers, and email service providers
- from advertising, social media, or other business partners where permitted by applicable law
3. How We Use Personal Information
We may use personal information for the following purposes:
To provide and operate the Services
Including to process orders, accept payments, fulfill purchases, arrange shipping, manage accounts, and provide customer service.
To improve and personalize the Services
Including to understand how visitors use the Services, improve site performance, remember preferences, and tailor content, products, or offers.
To communicate with you
Including to send order confirmations, shipping updates, service notices, customer support responses, newsletters, and other communications you request or consent to receive.
For marketing and promotional purposes
Including to send updates, promotions, issue announcements, editorial news, or other marketing communications. You can unsubscribe from marketing emails at any time using the unsubscribe link in those emails.
For analytics, advertising, and campaign measurement
Including to understand traffic patterns, improve our marketing efforts, and measure the performance of campaigns.
For security and fraud prevention
Including to detect, investigate, prevent, or take action regarding fraudulent, unauthorized, unlawful, or harmful activity.
For legal and business purposes
Including to comply with applicable law, respond to lawful requests, enforce our policies and terms, protect our rights and property, and resolve disputes.
4. How We Disclose Personal Information
We may disclose personal information in the following circumstances:
Service providers and vendors
We may share information with Shopify and third parties that help us operate our business and Services, such as payment processors, hosting providers, shipping carriers, fulfillment partners, email service providers, analytics providers, customer support tools, and cloud or IT providers.
Advertising and marketing partners
We may share limited information with marketing, analytics, and advertising partners to help us promote our brand, measure campaigns, and support advertising activities, subject to applicable law and your available choices.
Business transfers
We may disclose information in connection with an actual or proposed merger, acquisition, financing, sale of assets, bankruptcy, or similar transaction.
Legal compliance and protection
We may disclose information where required by law or where we believe disclosure is necessary to comply with legal process, enforce our terms or policies, protect the Services, or protect our rights, customers, or others.
At your direction
We may disclose information where you request or direct us to do so, such as when you use social sharing features, linked services, or third-party integrations.
5. Shopify
Our store is hosted by Shopify. Shopify may collect and process personal information when you visit, browse, make a purchase, or otherwise interact with the Services in order to provide hosting, checkout, payment processing, fraud prevention, analytics, and other store-related functionality.
In some cases, Shopify may process personal information for its own purposes in connection with the services and features it provides to merchants and customers. To learn more about how Shopify processes personal information, please review Shopify’s privacy materials.
6. Cookies and Similar Technologies
We and our partners may use cookies, pixels, tags, scripts, and similar technologies to operate the Services, remember your preferences, analyze usage, improve performance, and support marketing or advertising activities.
Depending on your browser, device, and location, you may be able to control certain cookie preferences through your browser settings or through tools made available on the Services. Please note that disabling certain cookies may affect how parts of the Services function.
7. Email Marketing and Communications
If you sign up for our mailing list or otherwise consent to receive marketing communications, we may send you promotional emails about products, stories, announcements, offers, or updates from TrackDNA.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email. Even if you opt out of marketing emails, we may still send you non-promotional communications, such as order updates, service messages, or responses to your inquiries.
8. Third-Party Links and Services
The Services may contain links to third-party websites, social media platforms, or services that are not operated or controlled by TrackDNA. If you follow those links or interact with third-party services, your information may be governed by their own privacy policies and terms. We are not responsible for the privacy, security, or content of third-party websites or services.
9. Children’s Privacy
The Services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13. If you believe that a child under 13 has provided personal information to us, please contact us so we can review and delete the information as appropriate.
If we offer features involving youth riders, contributor submissions, contests, or similar participation, we may require submission through a parent, guardian, or authorized adult representative.
10. Security and Retention
We use commercially reasonable safeguards designed to protect personal information. However, no method of transmission over the internet and no method of electronic storage is completely secure, and we cannot guarantee absolute security.
We retain personal information for as long as reasonably necessary to provide the Services, complete transactions, maintain records, comply with legal obligations, resolve disputes, enforce agreements, and protect our business.
11. Your Rights and Choices
Depending on where you live and subject to applicable law, you may have rights regarding your personal information, which may include the right to:
- request access to personal information we hold about you
- request correction of inaccurate personal information
- request deletion of certain personal information
- request a copy of certain personal information
- opt out of certain marketing communications
- opt out of certain targeted advertising or similar data uses where applicable
To make a privacy-related request, please contact us using the contact information below. We may need to verify your identity before responding to your request.
12. Do Not Track and Privacy Preference Signals
Some browsers or devices may offer privacy preference signals. Where required by applicable law, we may recognize certain signals associated with opt-out preferences for that browser or device. Because standards and legal requirements continue to evolve, not all signals may be recognized in all contexts.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, our Services, or legal requirements. When we do, we will post the updated version on this page and revise the "Last updated" date above.
14. Contact
If you have questions about this Privacy Policy or would like to submit a privacy request, please contact us at:
TrackDNA Media
Email: hello@trackdnamag.com